Sunday, 8 June 2014

Music Video P1(a-f)



This is a music video of Paul McCartney. He made this video with participation of Hollywood stars and that's why it attracted a wide range of people. This video is very kind and it's pleasure to watch. This video maybe boring for teenagers because it doesn't include much actions or interesting shots. In my opinion, the idea of the video is attractive. Very seldom we can find as many hollywood stars as we can see in this video. But because of the lack of actions and editing someone may find this video quite boring.
Purpose:
It was made for potential audience pleasure and entertainment. Also it has been made to sell the music track.
Form:
Music promo
Content:
There are not many visual effects in the video. The colour of the shots didn't change during all the music video. They used normal lens but there are different camera shots and camera movement. The pace of the music video is quite slow. Shots didn't change fast. Only new people appear in the video but the location didn't change.
There wasn't any actions in the video. One singer Paul McCartney was singing during all the song and later more and more Hollywood stars appear in the video.
Actors wear casual clothes during all the video. But all of them looked lovely and attractive.
Genre:
Pop
Intended audience:
Audience might be all year ranges. But the target audience is potential audience of Paul McCartney and the"Beatles". 

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