Codes can create feelings to the audience through effects and techniques, for example rain in a film and a woman looking upset can make the audience feel bad for the woman and be emotional.
Symbolic
All visual texts use symbols to encode meaning. Symbols are what we see in the image such as:
-Body language
-Objects
-Use of stars
-Clothes
Written
-Headlines
-Persuasive language
-Slogans
Technical
All visual texts use techniques to encode meaning. These techniques relate to how the image is presented. Different techniques are used in each visual genre.
-Camera angles
-Extreme close-up
-Exposure
-Size
-Lightening
-Sound effects
-Mise en scene
Symbolic
All visual texts use symbols to encode meaning. Symbols are what we see in the image such as:
-Body language
-Use of stars
-Clothes
Written
Some visual texts include the use of words to encode meaning.
Many graphic novels actually have a 'letterer', someone responsible for doing all the writing, which indicates written text plays an important role in shaping the reader's experience.
-Persuasive language
-Slogans
Technical
All visual texts use techniques to encode meaning. These techniques relate to how the image is presented. Different techniques are used in each visual genre.
-Camera angles
-Extreme close-up
-Size
-Lightening
-Sound effects
-Mise en scene
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