Happy music video

Music Video P1(a-f)

This is a music video of Paul McCartney. He made this video with participation of Hollywood stars and that's why it attracted a wide range of people. This video is very kind and it's pleasure to watch. This video maybe boring for teenagers because it doesn't include much actions or interesting shots. In my opinion, the idea of the video is attractive. Very seldom we can find as many hollywood stars as we can see in this video. But because of the lack of actions and editing someone may find this video quite boring.
Purpose:
It was made for potential audience pleasure and entertainment. Also it has been made to sell the music track.
Form:
Music promo
Content:
There are not many visual effects in the video. The colour of the shots didn't change during all the music video. They used normal lens but there are different camera shots and camera movement. The pace of the music video is quite slow. Shots didn't change fast. Only new people appear in the video but the location didn't change.
There wasn't any actions in the video. One singer Paul McCartney was singing during all the song and later more and more Hollywood stars appear in the video.
Actors wear casual clothes during all the video. But all of them looked lovely and attractive.
Genre:
Pop
Intended audience:
Audience might be all year ranges. But the target audience is potential audience of Paul McCartney and the"Beatles". 

Music Video P1(a-f)

This is a music video of a famous sweden singer. His video was made like in the past times where people went to the masquerades and wear beautiful dresses. I think this is a good idea which makes video more brightfull and beautiful. It's different than other modern video. Also the end of the video is sad so it makes the video more dramatic and interesting.  I think the video maybe longer because the story attract the audience and they want to know more about the characters. I find this video interesting.
Purpose:
Entertain. Also it has been made to sell the music track.
Form:
Music Promo
Content:
Video effects, different camera shots and angles, for example, medium close up shot at 1:50. But most of the shots were close up shots to show the emotions of the main characters and how they love each other.
The video is in a quite high pace. Shots change very quickly because the music is fast. The colour of the video is unusual that's why I think that they used some special visual effect to make audience feel that they are watching movie from 19 century.
the music video is made like a small movie with narrative. The actions happen in 19 century when there was forbidden love between people from different segments of population.
Genre:
Pop
Intended audience:
The Eric's target audience is teenagers 13-20 years old . However there are males who like his music they are also teenagers 13-16 years old as the research on the official Eric's website showed. 

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Connotation and denotation P1(a-f)

The word connotation comes from the Latin connotare, “to mark along with,” and refers to the cultural meanings that become attached to words (and other forms of communication). A word’s connotations involve the symbolic, historic, and emotional matters connected to it. In his book Mythologies (1972), Roland Barthes, a distinguished French semiotician, addresses the cultural connotations of many aspects of French daily life, such as steak and frites, detergents, Citroen automobiles, and wrestling. Barthes’s purpose, he says, is to take the world of “what-goes-without-saying” and show this world’s connotations and, by extension, its ideological foundations.

Denotation, on the other hand, refers to the literal or explicit meanings of words and other phenomena. For example, Barbie Doll denotes a toy doll, first marketed in 1959, that was originally 11.5 inches high, had measurements of 5.25 inches at the bust, 3.0 inches at the waist, and 4.25 inches at the hips. The connotations of Barbie Doll, in contrast, are the subject of some controversy. Some scholars have suggested that the arrival of the Barbie Doll signified the end of motherhood as a dominant role for women and the importance of consumer culture, because Barbie is a consumer who spends her time buying clothes and having relationships with Ken and other dolls. The Barbie Doll doesn’t prepare little girls for the traditional role of motherhood in the way other kinds of dolls do—allowing them to imitate their mothers in caring for their “children.”