This is a music video of a famous sweden singer. His video was made like in the past times where people went to the masquerades and wear beautiful dresses. I think this is a good idea which makes video more brightfull and beautiful. It's different than other modern video. Also the end of the video is sad so it makes the video more dramatic and interesting. I think the video maybe longer because the story attract the audience and they want to know more about the characters. I find this video interesting.
Purpose:
Entertain. Also it has been made to sell the music track.
Form:
Music Promo
Content:
Video effects, different camera shots and angles, for example, medium close up shot at 1:50. But most of the shots were close up shots to show the emotions of the main characters and how they love each other.
The video is in a quite high pace. Shots change very quickly because the music is fast. The colour of the video is unusual that's why I think that they used some special visual effect to make audience feel that they are watching movie from 19 century.
the music video is made like a small movie with narrative. The actions happen in 19 century when there was forbidden love between people from different segments of population.
Genre:
Pop
Intended audience:
The Eric's target audience is teenagers 13-20 years old . However there are males who like his music they are also teenagers 13-16 years old as the research on the official Eric's website showed.
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